Central Coast Catch was founded by Billy Wallace and Michael Basson, two professionals who got tired of watching well-intentioned local business owners fall victim to the complexities of scaling their company. With the ever-evolving digital age and the emergence of AI, it’s challenging to grow a small business while managing daily operations. It’s made nearly impossible when bad marketing advice slows that process down. Billy and Michael recognized that genuine, caring service was a dying art. They were determined to start a company that partnered with California's Central Coast small businesses by taking a collaborative approach to help them thrive.

Billy's path to CCC ran through record stores and skate shops before it ever touched marketing. While attending Cal Poly, he managed a small record store chain, Liquid CD’s. He got his first taste of entrepreneurship by simultaneously owning and operating NME Skates within the same Liquid CD location. Later, he ran the world-famous Church of Skatan Skateboard Shop before eventually opening his own Monument Board Shop, a popular local skateboard and surfboard retail store. As he got older, Billy found experience in the construction trade, where he spent years as a Project Manager and Operations Manager for several companies. Today, along with Central Coast Catch, Billy and his wife co-own Muddy Paws Grooming Salon, an award-winning dog grooming business in Grover Beach.

Michael, an operational specialist, began his project management career at Apple’s corporate campuses, taking part in the tech company’s scaling journey that culminated with the opening of Apple Park. He then moved to California’s Central Coast and entered into construction management, starting as a Field Manager before transitioning into Production Management, leading and training the entire operational division. Central Coast Catch is Michael’s first venture into business ownership, bringing a career of customer service, systems management, and operational discipline into an environment that can help local businesses reach their goals.

Between them, they'd spent more than a decade inside corporate structures that treated employees as replaceable and small businesses as an afterthought. They both understood what everyday people faced. The system isn't built to reward hard work with a sustainable life for everyday families. That's why so many are stepping away from the traditional path of working as just another cog in someone else's machine, instead building something of their own to not only attain financial security but to also reclaim their time. That's the mission Central Coast Catch is committed to.

Because of that mission, Central Coast Catch breaks the mold of traditional marketing agencies and introduces a system designed to assist well beyond lead generation. Being found online and earning an opportunity to speak with potential customers is only half the battle. Getting back to a lead promptly, winning that customer, and allowing that customer to help spread the positive word is the difference between a business that stays stagnant and a business that grows. Central Coast Catch consults their clients through the entire customer lifecycle, not just as an agency doing the bare minimum to generate revenue but as a business partner with well-built, fully vetted systems. Each of these systems CCC builds gets tested first on Muddy Paws, Billy's own business, to avoid missteps in real time.

Between Billy's years of ownership and Michael's operational depth, they know how small businesses operate, and they know what it takes to run them well.

Catch Every Lead, Keep Every Customer.